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Founding price $297. Waitlist only for now.

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Operations for cash-pay functional practices

Your functional medicine practice, finally running on systems.

10 SOPs, 25 patient emails, an intake form, policy templates, a fee and package planner, and a superbill. Everything a cash-pay functional or integrative practice needs to stop running on memory.

Instant download · Word + Markdown · Built from the workflows of a working functional medicine telehealth practice.

Playbook

Inside the folder

Starting
templates

  • 10 SOPs, from onboarding to refunds
  • 25 patient emails, including lab follow-through
  • Intake, consent, and policy templates
  • Fee planner, packages, and a superbill
  • Homepage blueprint and blog calendar
  • 30-day start plan

Educational operations templates. Not legal, medical, or billing advice.

Sound familiar?

You figured out the medicine. This handles the operations.

What's inside

A folder, not another course.

The low-cost operations layer that sits next to whatever clinical training you already use. Competitors sell protocol courses and masterminds. This is the paperwork.

Join the waitlist
  1. 01

    10 SOPs

    Onboarding, labs and follow-up, first visit, scheduling, telehealth visit flow, supplement dispensary setup, follow-up cadence, billing and superbills, cancellations and refunds, and privacy/HIPAA basics.

  2. 02

    25 patient emails

    Welcome, intake, and prep. The day 0/7/14/21 lab reminder sequence. Plan delivery, supplement ordering, check-ins, a package offer, reviews, referrals, re-engagement, and graduation.

  3. 03

    Forms and policy templates

    A functional medicine intake form, informed consent, telehealth consent, a financial and cancellation policy, a communication policy, and a privacy notice checklist. These are starting templates to customize for your practice.

  4. 04

    Pricing and billing

    A fee-setting worksheet, a patient-facing fee schedule, a 3-tier package template, and a superbill template.

  5. 05

    Website copy

    A homepage blueprint and a 12-month blog topic calendar for the practice site you run.

  6. 06

    Start here

    A 30-day implementation plan so the folder becomes a sequence, not another download you never open.

Who it's for

A cash-pay practice in its first few years, or about to open.

  • NPs, PAs, MDs, DOs, and NDs running or launching a cash-pay functional or integrative practice, telehealth or in person.
  • Solo practices and small teams of 1–5 people, including a VA or contractor.
  • Any EHR: Practice Better, Jane, Healthie, OptiMantra, and others.

Not for

  • Clinical protocols. This is operations, not medicine.
  • Insurance-based billing departments.

The math

One kept results visit can cover the playbook.

One prevented late cancellation of a results visit can cover the cost. Over a year, the lab reminder and intake sequences can make a real difference in kept appointments. Results vary. Nothing here is a promise of revenue.

How it works

Join the list, get the files, then make it yours.

  1. 01

    Join the waitlist

    Pick Playbook only or Playbook + Website. We email you when founding spots open. Nothing is charged today.

  2. 02

    Get a private download

    When your spot opens, you get a private link to the Word and Markdown zip. The file is not sitting at a public URL.

  3. 03

    Find-and-replace, then follow the plan

    Drop in your practice details and use the 30-day implementation plan. Customize the forms for your practice before you use them.

Practice Website

Want the website done for you, too?

We build a simple, done-for-you site for your practice using the homepage blueprint in the Playbook. You answer the intake. We set up the pages, the copy structure, and the contact path. You stay the owner of the site and the domain.

From $1,500

Founding spots limited. Founding price to be announced. Waitlist only for now.

Reserve a founding spot

What's in scope

  • One intake questionnaire, required before any work starts.
  • Pick one of 2–3 templates.
  • 5 pages.
  • One revision round.
  • Delivered within 14 days after the intake is complete.
  • Anything extra is billed hourly.
  • Only 2–4 slots per month.

The site is marketing and contact only. It is not a patient portal, an EHR, or a place to collect patient health information.

Price

Founding pricing. Launch and regular stay on the page.

$297 presale, $397 launch, $497 regular. The site is waitlist-only for now. Reserve a founding spot and we'll email you when it opens.

Questions? Use the contact form. Operational templates only. Not medical, legal, or billing advice. Full disclaimer.

Presale · founding price

$297

  • Launch price $397
  • Regular price $497

Word and Markdown files for one practice. The Playbook is waitlist-only for now. Join the list and we'll email you when founding spots open. Nothing is charged today.

Reserve a founding spot

14-day money-back guarantee

When the Playbook opens, email us within 14 days of getting the files and tell us what didn't work. We refund what you paid. Refund policy

Playbook + Website bundle

from $1,500

Founding spots limited. Founding price TBD.

  • The full Playbook
  • A done-for-you 5-page practice website, one revision round
  • Delivered within 14 days after the intake is complete · 2–4 slots per month
Reserve a founding spot

Waitlist only. Nothing is charged today.

Free lead magnet

Patients not getting their labs drawn before the results visit?

Get the free 4-email sequence that fixes the operations gap. The Lab Follow-Through Kit includes the day 0, 7, 14, and 21 emails, a one-page reminder calendar, and a short summary of the lab follow-up SOP.

It does not tell you which labs to order. Ordering is a clinical decision. The full Playbook has the other SOPs, emails, forms, and pricing worksheets.

Free download

Send the 4-email lab sequence.

Name and email. The download starts on this page. Do not include patient information.

Operational templates only. Not medical or legal advice. Do not include patient information.

Questions

Before you join or download

Waitlist

Want a note when the price changes or a website slot opens?

Join the list for playbook updates and founding spots. Nothing is charged today. The free lab emails are the other form, above.

Waitlist

Get playbook updates.

Your interest, name, email, role, state, and stage. Optional note about an operations headache. Nothing is charged. Please don't include patient information.

I'm interested in

Optional. Operations only.